Event Date: 1-11 December 2016

MALAYSIA’S PREMIER AGRO FAIR – As the mainstay of the nation’s food sovereignty and food security, agriculture remains the focal point of government efforts to promote it in communities throughout Malaysia. The 2016 edition of the biennial MAHA event, that takes place together with The Farmers, Livestock Producers and Fishermen’s Day (HPPNK) programme, actively promotes agriculture and agro-based industries, showcasing all the different components of this fast-growing industry.

Among the many highlights of MAHA 2016 is a concerted focus on agrotourism, agro trade and agro lifestyle, along with the latest innovations and technological advancements. Spearheading food exports is of paramount importance with agriculture being a high-income generator. Motivating young entrepreneurs to participate in agro-based industries as their career of choice is also prioritised to take the industry to new heights.

This outstanding agro fair, which builds on the success of previous such events, presents myriad opportunities for industry players throughout the 11-day event. Participants will not only network and learn the latest agricultural methods and innovations but also take part in a movement that will propel Malaysia into leading the agricultural revolution taking place around the world.

Be a part of MAHA 2016 and capitalise on all that is on offer that will make food sovereignty a reality for Malaysia in the years to come. Showcase your products and technologies and expand your market. Explore trade opportunities to further your business. Form alliances with like-minded entrepreneurs and develop relationships with customers.

MAHA 2016 is the way to the future of agriculture – be a part of it and grow your business.

MAHA 2016 AT A GLANCE

Food Security & Sovereignty
This priority focus area encompasses efforts that are being undertaken to ensure the availability of sufficient, safe and nutritious food for our nation and reduce our dependence on food imports.

Recreation
Modern agriculture is not just about producing and supplying agricultural products. It also supports a growing desire by consumers to head outdoors. MAHA 2016 showcases numerous agriculture-based recreational and leisure ventures that provide farmers with a niche market as well.

Knowledge Enrichment
With challenges such as climate change, global competition and stricter market requirements, agriculture must constantly evolve through knowledge and innovation. In an ever-changing world, technological upgrade is critical to increasing food production while maintaining environment sustainability.

Tourism
The tourism industry is the second largest contributor to Malaysia’s Gross Domestic Product (GDP). One of its fastest-growing sectors is agrotourism, offering both domestic and international visitors a unique experience while uplifting the livelihood of the rural community.

Wellness
This aspect of agriculture focuses on healthy eating, healthy living and preventing health problems by embracing good habits and an active lifestyle. The health and wellness trend also represents a new economic opportunity to help drive Malaysia towards global competitiveness.

Event Date: 1 – 11 December 2016
Venue: Malaysia Agro Exposition Park Serdang (MAEPS)
Organiser: MAHA SECRETARIAT (603-8938 2494)