MIRF 2022 (Malaysia International Retail & Franchise Exhibition) is organized by the Malaysian Retail Chain Association (MRCA).

MRCA was founded in 1992. It is the brainchild of a team led by prominent and visionary chain retailer – Dato’ Eddie Choon, Executive Chairman of Poh Kong Holdings Berhad.

MRCA acts as an excellent avenue for retail businesses to network and exchange ideas, share resources and to promote the healthy expansion of the most influential retail industry in Malaysia and abroad. Its vision is to be recognised as one of the most influential bodies in Malaysia, supporting the development and globalization of the retail industry.

MIRF is time proven to be the ideal place to meet well intentioned investors and business partners. For brands that strive to create a bigger splash in the market, MIRF provide a plethora of marketing and business deals opportunities.

This year show will be bigger, better, and more relevant with impactful changes to inspire retailers to participate. The 5th edition of the MIRF will now be staged at Kuala Lumpur Convention Centre on 14 to 16 July 2022.

Event Date: 14-16 July 2022
Venue: Kuala Lumpur Convention Centre
Organiser: MALAYSIA RETAIL CHAIN ASSOCIATION